Proper. Small word, big ambition.

My father was a hopeless cook but made the best popcorn. We'd spend hours obsessing over new flavours, delicious ingredients and the magic of popping corn.

Years later, inspired by the popcorn maker my dad gave me, Proper was born.

We started from humble beginnings, improvising by tossing kernels in a refashioned cement mixer! Now, we're a proudly independent company making what we think is the best popcorn in the world.

Take these packs of Sweet & Salty. We use a perfect balance of sea salt and raw can sugar to give our hand-popped butterfly corn its distinctive, caramelised glaze.

It's popcorn, done properly.

I hope you love it. Cassandra.

Natural seasoning, vegan, gluten free.