Proper. Small word, big ambition.

It all started with popcorn. I made the first batches of propercorn in a refashionated cement mixer. And we still do things differently today. Making popcorn propery means a lot to us. It has to taste banging. It should be better for you. And of course, better for the planet. That is why we are on a mission.* Our salted caramel brings the goods. It's nothing but smooth, sweet caramel and a hit of salt. Sweet dreams are made of these. Natural seasoning, sprinkled on fibre rich, butterfly corn. Oh, and vegan. Eat proper. Cassandra.

*Climate change: we're on a mission. A carbon mission.

Our journey started by training the team to be carbon literate...the 1st food company in the world to do this. Then, we meassured our total footprint as a business. We're now taking action to become Carbon Net Zero by 2030.

In-in. The new out-out. Grab your remote and popcorn. Climb into your sofa. And get stuck in. Tonight is the night.