Here at Eat Natural, when we say 'natural', what exactly do we mean? Well, clearly it would be wrong of us to claim that everything in this bar is '100% natural' and simply 'grows on trees'. Obviously, some ingredients need to be cleaned, dried and roasted too, and therefore, to some extent, 'processed'. It's just that we believe, the less we mess with it...the better it tastes. That's why we never add any artificial flavours or colours, or any preservatives.